Get to know our brands
We connect with the individual needs and tastes of each cyclist thanks to our diverse range of brands and products.
Find out more about our brands below.
Brands
Leading bicycle brands
Bikes — Inspiring every ride with purpose-built bicycles
Our portfolio of bike brands offers a diverse range of high-quality bicycles tailored to every rider and every purpose — from daily commuting and family transport to road racing and mountain adventures. Whether you're navigating the city with ease, tackling rugged trails, or chasing performance on the tarmac, there's a bike in our collection to match your lifestyle. With leading brands like Gazelle, Veloretti, Cervélo, Cannondale, Santa Cruz, Urban Arrow, and more, we empower people to ride further, faster, and with greater joy.
Parts & Accessories — Enhancing every detail of the ride
Great rides are built on great components. Our brands in Parts & Accessories offer premium gear and finely engineered solutions to elevate every aspect of cycling — from comfort and performance to durability and style. Whether it’s a handcrafted carbon wheelset, precision cycling shoes, or innovative maintenance tools, our portfolio is trusted by professionals and enthusiasts alike. With brands like BBB Cycling, Nimbl, Reserve Wheels, and OneUp Components, we deliver the essential parts that keep riders moving forward.
Bike Services — Making mobility simple, smart, and sustainable
Our Bike Services are clustered within our Bike Mobility Services (BMS) branch and are driving the transition toward smarter, greener commuting by offering fully digitized and scalable cycling solutions for employers and their teams. Through brands like Lease a Bike and BusinessBike, we partner with thousands of bike dealers and service providers to ensure smooth and flexible access to high-quality bikes and maintenance support. Today, our services are trusted by over 60,000 companies and 600,000 people around the world — making cycling a more accessible and enjoyable way to move.
Retail & Experiences — Getting more people on bikes, one experience at a time
We believe cycling starts with a great experience — whether online, in-store, or out on the road. Our retail brands bring expert guidance, community, and inspiration to every kind of rider. Mike’s Bikes, with 18 outlets across California and Colorado, and a leading online presence, has been championing cycling in the U.S. since 1964. Ride Out and other experience-driven initiatives go even further, creating immersive environments where riders can test, learn, and connect. From first-timers to seasoned cyclists, our mission is simple: to get more people on bikes and help them fall in love with the ride.
